Dawn bonus delay sparks newsroom backlash
ISLAMABAD — Senior journalists at Dawn have publicly urged the newspaper’s management to immediately release an annual staff bonus that has been withheld since December 15 last year, intensifying scrutiny of the organization’s financial and labor practices.
Khaleeq Kiani, a senior member of the editorial team, wrote on X that the “legally mandated annual staff bonus” had been held back without communication, adding that staff and their families had already endured years of pay cuts and reduced medical and other benefits.
Baqir Sajjad, another seasoned Dawn journalist, expressed solidarity with the call for payment, writing that the ongoing pay cuts, withheld annual bonus, and other reductions were “hitting families hard.” He said Khaleeq Kiani had voiced concerns that many employees felt privately and urged management to recognize the cost to staff morale and trust.
In contrast, Muhammad Kashif, president of the Dawn Union, leveled sharper criticism at the management. He alleged that minimum wage provisions had not been implemented for the past three years and claimed some staff members were being paid Rs32,000 or less despite rising inflation.
Staff demand clarity ahead of Eid
In his post, Kiani said the delay was particularly painful ahead of Eid, urging management to ensure the holiday “must not be a day of mourning” for employees. His remarks quickly drew responses from current and former media professionals, as well as readers.
Ahsan Raza, a former Dawn journalist, responded that management should consider ending contract extensions for certain employees if financial constraints were affecting bonus payments. He alleged that savings from such measures could cover bonuses for staff in the Lahore office. These claims, however, were not accompanied by documentary evidence and remain unverified.
Ad dispute adds to the financial strain narrative
The controversy unfolds against the backdrop of Dawn’s previously stated financial challenges. In 2025, the organization publicly said that federal and Punjab government departments had denied advertisements to the group since October 2024, contributing to revenue pressures.
In December last year, Information Minister Ataullah Tarar rejected that claim, stating that the government had allocated 86 crore rupees in advertisements to the Dawn group over the preceding 13 months, averaging approximately 6.5 crore rupees per month. The differing accounts underscore an ongoing dispute over state advertising and its impact on media sustainability.
As of publication, Dawn management has not issued a fresh public response specifically addressing the delayed bonus claim raised this week.
WHY THIS MATTERS: The public airing of internal compensation disputes highlights the growing financial stress within major Pakistani newsrooms. For journalists and media managers, the episode underscores how advertising dependency, wage board implementation, and cost-cutting measures can directly affect morale, retention, and editorial independence. Transparent communication during financial crises remains critical for newsroom stability.
ATTRIBUTION: Statements by Khaleeq Kiani, Ahsan Raza, and Muhammad Akhtar were posted publicly on X. Prior claims regarding an advertising ban and government allocations were previously reported by JournalismPakistan, based on a March 2025 Dawn editorial and remarks by Information Minister Ataullah Tarar to We News in December 2025.
Source: JP