LAHORE – The Government College University (GCU), Lahore has announced the establishment of Department of Media and Communication Studies which will offer BS (Hons), MPhil and PhD programmes.

GCU Vice Chancellor Prof Dr Asghar Zaidi said that the university would open admissions to BS (Hons) Media and Communication Studies during the current year (Fall 2021).

“The GCU has been offering Mass Communication as a minor subject since 2002, and now realising its significance, we ought to establish a complete Media and Communication Studies Department,” he said.

“We are replicating models of topmost universities for recent reforms and new departments. For media studies, we followed the scheme of University of California, Berkeley and the University of Amsterdam,” the VC said.

“In the BS programme of Media Studies, the department will offer specialisation in three fields: journalism; film, TV and radio production; and the new media, advertisement and public relations,” he added.

The focus of postgraduate programmes will be the integration of media creation into academic work.

The department is also setting up a state-of-the-art media studio which will help students in practical training during their academic programme,” he stated.

Source: The Nation

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